01 -
Overview
Connor Garvey is a talented adventure and outdoor photographer based out of Salt Lake City, UT. He always has his camera on him for his adventures that range from backpacking, mountain biking, backcountry skiing, climbing or camping. When Garvey asked for a logo, I wanted to incorporate a dynamic visual that ties in photography and a visual for where his adventures all start; the mountains.
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Design Thinking
Mountains and National Parks inspire a lot of Garvey's work. With his love for the outdoors, I wanted to create a visual for his branding that's representative of the variety of places he's adventured to. I used topography as the basis of his new logo to represent all of the mountains and parks that he's photographed. I started with one of Garvey's favorites; Mt. Superior in Utah, for the primary logo.
With this concept, Garvey's dynamic logo and branding can update to include the topography of any destination.
Designed by Elisabeth Bowerman