01 -
Overview
During a client pitch to Under Armour's MLB line, our agency wanted to not only provide a concept for print and in-store promotion, but take it one step further. To make Under Armour's line unique and more advanced, we wanted to use technology and processing to make their products the first of their kind.
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Concept
Wear Your Numbers was concepted as a campaign to make unique gear for their players. I worked closely with a web developer to create a microsite where specific patterns are generated based on that specific player's overall stats and team colors.
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Usage
Each player's pattern was unique to them and could be applied to multiple forms of apparel such as cleats.
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To publicize this unique product technology, print ads were designed to go with the campaign.
Designed by Elisabeth Bowerman